What a good idea!

With the slogan “Lease a Jeans – Earth Wants Your Jeans Back”.  Mud Jeans is trying to raise money on Kickstarter to create a  rental system for these jeans. All returned jeans are recycled.

Why? Recycling diminishes the amount of waste, water and consumption of raw materials.

This is a circular economy project – we need more of them.

…but they could have had better photos!